遗失的世界

教培机构纷纷入局电商直播 会有下一个东方甄选吗？_我的网站

A |     然而对于后入场的教培机构们来说，东方甄选的成功还能复制吗？文化带货 教培机构纷纷下场新入圈的教培机构们也采用了“文化人带货”的直播方式。

B | 从伴随吉他节拍合唱的《老男孩》，到“一碗小米粥能抚游子心”。    New York, Oct 12 (UNI) Tesla founder Elon Musk has denied reports he spoke to Russian President Vladimir Putin before posting a Twitter poll with his suggestions for ending Russia's invasion of Ukraine taht caused a lot of controversy.
Ian Bremmer, head of the Eurasia Group political risk consultancy, alleged that Musk had personally told him about the conversation with Putin. But Musk has now refuted this, the BBC reported.
In a newsletter, Bremmer wrote that Musk told him the Russian president was "prepared to negotiate", but only if Crimea remained under Russian control, if Ukraine accepted a form of permanent neutrality, and if Kyiv recognised Russia's annexation of Luhansk, Donetsk, Kherson and Zaporizhzhia.
Musk tweeted: "I have spoken to Putin only once and that was about 18 months ago. The subject matter was space."
Last week, the Tesla CEO asked his 107.7 million followers to vote on ways to resolve the Ukraine war.
The suggestions included a proposal to hold votes in parts of Ukraine occupied by Russia that the Kremlin says it has annexed. His comments were welcomed by Moscow, the BBC said.
The multi-billionaire said: "Russia leaves if that is will of the people."
Putin has already declared four Ukrainian regions to be part of Russia, following so-called referendums denounced as fraudulent by Kyiv and its Western allies. Russia does not fully control any of the four regions.
Musk also suggested the world should "formally" recognise Crimea -- illegally annexed by Moscow in 2014 -- as part of Russia.
Bremmer said the SpaceX boss told him that Putin said the goals would be accomplished "no matter what" and that there was the potential of a nuclear strike if Ukraine invaded Crimea.
But Musk has since denied the reports.
Ukrainian Foreign Minister Dmytro Kuleba said people proposing Ukraine give up on its people and land "must stop using word 'peace' as an euphemism to 'let Russians murder and rape thousands more innocent Ukrainians, and grab more land'".
Russian chess grandmaster Garry Kasparov called Musk's tweet "moral idiocy, repetition of Kremlin propaganda, a betrayal of Ukrainian courage & sacrifice".
Kremlin spokesman Dmitry Peskov welcomed Musk's suggestions, stating: "It is very positive that somebody like Elon Musk is looking for a peaceful way out of this situation."
Early in the war, the billionaire gained widespread popularity in Ukraine after sending a number of his Starlink internet terminals to the country. He was subsequently invited to visit by Ukrainian President Volodymyr Zelensky.
But his recent tweets have seen that relationship sour, with Zelensky last week hitting out at his Twitter poll.
UNI ING。在这些直播间中，同样不乏老师们的吹拉弹唱和引经据典。然而，质疑其模仿东方甄选的声音同样不断。“模仿这两个字用得一点也没错，如果能够向班上成绩最好的那个小朋友学习，对我来说，不是一件丢人的事情，未来我们会向更好的直播间学习。”对于质疑声，好未来主播哈佛厨子-老皮在直播中如此回应。
中新财经注意到，与东方甄选专注农产品不同，目前豆神甄选、学家优品、高途好物都将直播定位为全品类直播，上架商品包括食品、日用品、化妆品、小家电等等，品类五花八门。招聘平台上，也有教培机构在招聘“知识主播”、直播间买手、直播间选品等直播相关岗位，直播带货似乎正在成为教培机构的下一个风口。但易观分析品牌零售行业分析师魏建辉认为，目前几家教培机构对直播带货的定位并不清晰，其销售主力仍是自身的教育产品。“直播带货究竟是长期目标，还是短期获取流量，都没有具体的公开信息。”此前，豆神教育在对深交所的回函中表示，直播电商销售业务尚处于探索阶段，对本年度业绩的影响存在重大不确定性。其半年报显示，报告期内，豆神通过抖音直播电商销售收款约1.59亿元。

C | 高途向中新财经表示，对于直播带货的定位以及是否会专注直播转型，目前暂无可回应。转型直播 下一个东方甄选？虽然好未来的主播坦然表示“向班上成绩最好的那个小朋友学习”，但成功不仅需要努力学习，也需要机遇。

D | 在魏建辉看来，东方甄选的成功集齐了天时、地利、人和。“当时正值罗永浩退出直播，抖音电商需要新的头部流量。”
对于东方甄选来说，抖音“一哥”罗永浩的退出为其造就了“天时”；发力电商的抖音，为东方甄选提供了高粘性用户，可谓“地利”；而别具一格的“知识带货”为同质化的直播间吹来新风，再加上一众新东方老师的“情怀”牌，最终成就了“人和”。“东方甄选这种优势，其他教育机构想要完全复制过来还是比较难。”魏建辉认为。

E | 同时，杀出直播红海的东方甄选尽管是“半路出家”，但前期筹备时间同样漫长。

F | 在早期俞敏洪宣传上的“预热”和争议后，东方甄选沉寂了半年多，才最终在机遇下迎来爆点。而如今下场的教培机构们，是否会孕育出下一个东方甄选，又或是诞生下一个“董宇辉”，仍需要时间去验证。

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Published on:11:05:15